Abracadabra Vegan Ice Cream
Branding & Packaging
EN:Ā The purpose of this academic project was to develop the visual identity of a vegan ice cream brand. Abracadabra is developed from a "magical" concept of ice cream, it was decided to raise the idea of āāa cocktail of flavors and from there to define three main flavors that could be distinguished visually. The project was designed together, taking advantage of the individual strengths of each designer. Illustration, conceptualization and 3D design techniques were used.
ES: El propĆ³sito de este proyecto acadĆ©mico fue desarrollar la identidad visual de una marca de helado vegano. Abracadabra se desarrolla a partir de un concepto "mĆ”gico" de helado, se decidiĆ³ plantear la idea de un coctel de sabores y a partir de allĆ definir tres sabores principales y que lograran distinguirse desde lo visual. El proyecto fue diseƱado en conjunto, sacando provecho de las fortalezas individuales de cada diseƱador. Se usaron tĆ©cnicas de ilustraciĆ³n, conceptualizaciĆ³n y diseƱo 3D.Ā
Designed by: Mary Elena Correa, Camila Buitrago & Juan David QuiƱonesĀ
Designed by: Mary Elena Correa, Camila Buitrago & Juan David QuiƱonesĀ
